Adobe Firefly attaches Content Credentials to everything it generates — by default, with no prominent warning. Every image exported from Firefly web, Photoshop Generative Fill, or Adobe Express carries a C2PA manifest: the tool name ("Adobe Firefly"), generation timestamp, your Adobe ID association, and a cryptographic signature chain.

Adobe does provide an opt-out, but it is buried. In Photoshop: open the Content Credentials (cr) panel via Window > Content Credentials, or check Export dialogs for the "Include Content Credentials" toggle. In Adobe Express / Firefly web: look under Settings > Content Credentials / Preferences before generating — the toggle defaults to ON and resets for some users after updates. Turning it off only affects future exports; files you already downloaded keep their baked-in manifest.

  • What is baked in: generator ("Adobe Firefly / Photoshop Generative Fill"), action history, date, thumbnail of the original, Adobe-linked identity, CAI signature.
  • Where it shows up: Behance auto-displays the "Created with AI" badge, TikTok/Instagram read it for auto-labeling, and anyone can inspect it at verify.contentauthenticity.org.
  • What the toggle does NOT do: remove credentials from already-exported files, or stop Photoshop from writing standard XMP edit history — that needs a separate strip.
  • When you must strip: white-label client deliveries, stock submissions requiring clean files, contest entries, or any post you do not want auto-labeled AI.
Already exported? Strip it here

Disabling the toggle never fixes files already on your disk. Vantawebs performs byte-level JUMBF removal on exported JPEG/PNG files — deleting the manifest boxes without re-encoding pixels. Drop the exported file below and check the preview: if it says "C2PA Content Credentials: Detected", one click removes it. Primer: what C2PA actually is and the general C2PA removal guide.

Recommended workflow: (1) turn the Content Credentials toggle OFF for future work, (2) strip existing exports with the tool below, (3) verify by re-dropping the cleaned file — the preview should show zero AI-provenance tags.

Clean it now: drop your Firefly/Photoshop exports below. Processing is 100% in-browser; your client work never uploads anywhere.

Related: DALL-E metadata removal · stripping metadata before selling photos.

How to verify removal worked: after cleaning, re-drop the file in the tool above — the AI-provenance row should be gone — and optionally paste it into Adobe's Content Authenticity Verify page, which should report 'No Content Credentials found.' If Behance still shows an AI badge on an old post, re-upload the cleaned file; badges are read at upload time, not retroactively cleared.